Canon is showing off two new concept cameras at the Photography Show 2018 in the UK. One is a 360 degree intelligent camera and the other is a 100-400mm smartphone camera.
The Canon Smartphone camera attaches to your phone via a flip out lightning port and is lightweight at only 100g. The concept also shows a clip-on viewfinder that can be attached to the lens.
The 360 degree intelligent camera can automatically shoot both stills and video and uses AI to decide whether to shoot video or stills. The camera has 3x zoom and can pan and tilt a full 380 degrees. It can also be attached to the hot shoe on an EOS DSLR.
The folks manning the Canon booth were allowing visitors to try out each concept and asked to fill out a short survey about the products.
How important is it for Canon to add higher-end mirrorless products to your lineup?
At Canon we have what’s called a ‘full lineup strategy’. This means that we want to satisfy all of the demands in the market, so we have mirrorless and also DSLR, which combined makes an EOS hierarchy. We want to fill the gaps to satisfy customer demands across the board.
The new M50 is an entry-level model, because that’s where the high-volume sales are. We want to establish ourselves in this market, and then move forward [from there]. In accordance with the full lineup strategy, we will be tackling [the mid-range and high-end mirrorless market] going forward.
The EOS M50 offers 4K video and Dual Pixel CMOS AF, but not at the same time. Is there a technical reason for this limitation?
With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV. Given the position of the product, we wanted to achieve the optimal balance [of features] in a camera in that range. We’ve optimized the M50 as best we can [for its market position], and within those parameters, the combination of 4K video and Dual Pixel CMOS autofocus was not possible. Read the full interview at DPReview